– Japanese Energy Drink vs. Red Bull –
Japanese are very tired every day because of several reasons such as long working hours, harsh commuting situation, stress, etc.
It is an energy drink that people try to buy and drink to relieve fatigue in such a case.
Japanese energy drink market has been flatting at 110 billion yen ($1.1 billion) up to a few years ago.
It became 121.7 billion yen ($1.2 billion) in 2011 with an increase of 6% compare to the previous year.
Sales of energy drinks in the category of carbonated beverages in 2012 posted 217 % increase over the previous year.
Energy drink has begun to spread rapidly among the Japanese people.
Foreign energy drink has been penetrating the Japanese market.
The representative is ”Red Bull”!!!
”Red Bull” is a relatively new company with the foundation of 1987, however it sold a total of 4.6 billion cans in the world in 2011 with sales volume of about $ 3.5 billion.
In Japan, energy drink has been exclusively sold only at over the counter of pharmacies and drugstores for years.
It began to be sold at vending machines, convenience stores, supermarket, station kiosks by the deregulation on pharmaceutical products sales in March 1999.
Many Japanese including me are taking an energy drink in hand at the shop in order to cheer up themselves while being puzzled by too many choices today !!!
It is Friday today, so let’s cheer yourself up with an energy drink !!!
Japan Marche is very pleased if you let us know your favorite energy drink.